lead generation

Growing and sustaining your business requires a lot of effort, skill, and most importantly consistency. Increasing leads and sales conversions are a constant struggle that most companies experience. With this, sales teams often have a hard time thinking of ways and strategies to sustain sales and improve their current business positioning.

There are a lot of available sales and marketing strategies out there; if you’re looking for methods that are proven and tested over time- lead generation appointment setting services is a proven strategy that will surely  lead your company to successful business results.

If you want to grow your business through lead generation and appointment setting, having a thorough understanding of these two business strategies will help you execute better campaigns to maximum results. Here’s a b2b lead generation and appointment setting services guide that you can use:

Lead generation: the start of the sales cycle in lead generation and appointment setting

Lead generation is the starting point of your sales activity.   It is an essential strategy that strives to create demand and get your messages across to your target market.   It involves the process of stimulating, engaging, and capturing consumers’ interests in your products and services to generate qualified leads.

In this modern world, lead generation can be done in various ways, such as through digital marketing. You can spend budget in creating online ads, google ads, and social media campaigns designed to attract the general public. Some also use the power of search engine optimization (SEO) to drive consumers into their websites and attract them with their engaging and comprehensive website design and interface.

Traditional advertising is also still a factor to consider. Some invest in billboard ads, press releases, and publicity stunts in various journals to expose their brand further into the marketplace. Digital marketing and traditional advertising can generate leads, but indirect strategies can only hope to attract potential consumers.

Meanwhile, another way to conduct an effective lead generation campaign is through outbound telemarketing. Telemarketing lead generation involves cold calling key decision-makers relevant to your target market to introduce your products and services and pique their interest. Using phone calls as the primary medium here sets telemarketing apart from other sales and marketing strategies because, unlike the others, telemarketing is more personal, direct, and immediate.

Telemarketing has also withstood the test of time. It has been an effective medium that most marketers rely on through the years. Recent research conducted by RAIN Group, Clearbit, Invesp showed that 71% of buyers prefer to hear from sales teams on ways on how to improve their business, 96% say they’re most influenced by cold calls that show value proposition, while 66% of buyers believe that cold calls highlighting the solutions to current business problems influenced and encouraged them to schedule a follow-up.

Given that lead generation’s primary focus is to generate leads to keep the sales funnel complete, several types of leads will help you categorize your prospects, such as nurturing leads, qualified leads, and unqualified leads.

Nurturing leads are those who have shown their interest in your products or services but remain hesitant in making a purchase; therefore, they still need to be encouraged by engaging them more through consistent follow-ups and more product or service information. Qualified leads are the targeted ones. These leads are highly interested in your products and services, and most of all, they are ready to purchase immediately. Unqualified leads are those who are not interested in your products and services and should not be considered anymore for nurturing because either they are not part of your target market or not just interested at all.

Once you’ve classified your prospects, nurturing leads are subject to further engagement and encouragement, while unqualified leads are automatically removed from your potential list. On the other hand, qualified leads are subjected to appointment setting, which will be discussed later in the article.

Executing a telemarketing lead generation campaign entails expertise and experience. Here are some tips to help you implement your campaign:

Plan who you want to target

Before targeting your leads, make a clear outline of who they are and their characteristics. Knowing your target market will guide you on who you can call to avoid wasted calls.

Make plenty of calls

It’s not easy, but telemarketing lead generation is anchored in phone calls. It’s essential to make a high volume of calls to widen your reach and engage more clients.

Branded introductions

Introductions are essential during phone calls; hence you should consistently deliver branded openings by saying a brief background about your company, details of your products or service, and how you successfully provided similar solutions to similar clients.

Dwell on conversations

Remember, lead generation aims to generate qualified leads by stirring their interest; therefore, try a friendly engaging level of conversation between you and your prospects to build rapport. Show empathy by asking questions and listening to their concerns, pain points, and goals.

Lead generation is not an overnight success, but with consistency, proper execution, and expertise by professionals, you’ll gain qualified leads to help keep your pipeline full.

B2B appointment setting: a step closer to your sales

Appointment setting comes after b2b lead generation. While lead generation may function without appointment setting, appointment setting is not possible without generating qualified leads first.

B2B appointment setting is securing appointments for your company. Appointment setters reach out to qualified key decision-makers to request appointments with them. The primary goal of appointment setting is to secure as many meetings as possible because more scheduled appointments mean higher sales conversion rates.

However, appointment setting is not as easy as picking up the phone to ask for an appointment. Marketing executives should have good communication skills to convince decision-makers to set an appointment with them. They should also have expertise in effective persuasion techniques to earn the trust of key decision-makers and build rapport. Earning their trust and establishing a good working rapport with them will  help influence their buying decisions and may also be an avenue for referrals and other business opportunities.

To execute an effective appointment setting campaign, here are some tips that you should know:

Always have confidence in your voice

Your voice over the phone is powerful when you talk to your prospects; therefore, projecting a confident tone is one way to establish your credibility as a legitimate and professional appointment setter. When speaking with prospects, avoid stuttering and having long pauses in between. It will be best to prepare a script that will serve as your guide throughout your conversation.

An unconfident tone might cause decision-makers to doubt your credibility; thus, speaking professionally and in complete confidence is a must.

Never skip the research

Researching your prospects’ industry background, major concerns, pain points, and goals is important when you’re building rapport and gaining their trust. Having enough knowledge about them will help you understand their current situation to align your products and services better.

Being armed with enough research and information also prepares you for questions and objections. In cases that your prospects have questions or doubts, you’ll be able to address these efficiently if you are armed with all the necessary information to conduct business with them.

Attentively listen

Appointment setting is a two-way street. Before asking for an appointment in your conversation, learn to listen and understand your prospects first. Make them feel that you’re not in a rush of converting them into a sale, but instead, you’re here to provide them with assistance. Listen to their concerns and suggest solutions and ways to conquer their current business problems.

Managing rejection

In an appointment setting, there will be a lot of times that you’ll hear the word “no.” Rejection is a mainstay in any appointment setting campaign; the important thing is- do not be discouraged. In cases of rejection, continue to strive your best in reaching out to key decision-makers. Feed yourself with new information that will help you better communicate with your next prospects.

To summarize, lead generation and appointment setting are without a doubt vital sales and marketing strategies for businesses. These two aim to accelerate sales in the long run, but lead generation is focused on securing qualified leads while appointment setting is focused on booking appointments for sales teams to close.

While lead generation can function without appointment setting, lead generation and appointment setting strategies work best alongside each other to maximize results. Tips in executing an effective lead generation campaign include: knowing your target market, making plenty of calls, providing professional introductions, and building meaningful conversations. Meanwhile, for appointment setting, speaking with confidence, doing your research, listening, and managing rejection are keys to having a good appointment setting campaign.

Lead generation and appointment setting services are tasks that are not easy. Expertise and experience are needed to generate quality results; therefore, outsourcing these services through appointment setting lead generation companies may be handy. Execute effective appointment setting lead generation campaign with experts from Telemarketing Professionals. Visit https://telemarketingprofessionals.com.au/ for more details!

Shaun Thompson

Shaun Thompson is a director of Telemarketing Professionals, an organisation that are leading industry specialists in marketing within the Lead Generation and Appointment Setting space for over 10 years. Trust the experts.
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